Project Summery.. What is the basic overview of the project? We are making a convenient website for new users to apply for classes online. This is a constructive site that will be appealing to the user it will prove that the school is legitimate. What is the single purpose of the new site? To be more user friendly and to show that we care about our students.
What are the secondary goals of the new site?
The secondary goals are meeting a larger quotation of new students. As long as we create a strong and constructive site to show that we sincerely care about our school the secondary goals will fallow.
What are the long-term goals?
The long term goal is to help students achieve with a higher GPA. We hope to leave such an impact that will leave employers highly anticipating the next round of graduates.
Who is your target audience?
The target audience will mainly be towards high school graduates. Although, we do not want to make the site look like its particularly veered towards any specified age group. This could cause a middle aged pre-graduate to get overwhelmed and reject the idea of taking any classes. We want to keep it looking neutral when it comes to age or gender. We want to make it beneficial for traveling workers by creating user-friendly classes online. This site will include an abundant amount of online classes and linked to those classes will be detailed tutorials to assure quality support for our students.
What is a typical task the visitor might perform on
the new site?
The first task that a visitor will perform is exploring the website. This will call for an easy to use navigation. We need to make the site attractive to the audience so that they will trust us enough to make the commitment of enrolling in the classes that we provide. If they do enroll online we need to make sure that we can provide them with the materials for their classes as well. The new students might live far from the school so they might look into buying their books on our website long before the semester starts. Students will also need technical support and need a page that will allow them to find that support; wether it be online video tutorials or just a brief instructional that is written and provided by the teacher. This site should be interactive with all students so students can help one another.
What do these people care about? Why are they interested in the product the site will be offering?
These people care about maintaining a good GPA. They are interested in the school because it is testified by previous students that it is a quality school. This is a school that is known for its high transfer rates and we want to show it through our site by including the large goals that have been achieved by our school. This calls for a “School History” page.
What does the target audience think and feel about the company and the current website?
From what I have heard, the target audience is not satisfied with the current website.
What do we want them to think and feel?
We want them to think and feel that it is a quality, supportive website.
How will this new website help achieve this goal? What adjectives can be used to describe the way the website and the company should be perceived by the target audience?
We can achieve this goal by getting a better understanding of what our target audience needs.
What are some specific visual goals the site should convey?
This site should not be too over the top. We should be conscientious while designing the site. We need to make sure that the most important elements like navigation and headlines are the hierarchy of the design layout. We should also show photos of the campus to show that it is a nice environment.
Communication Strategy: How will we meet our measurable goals?
What is the overall message you are trying to convey to your target audience?
The overall message is that we are going to provide them with the highest QA as long as they are with us.
How will you convey the overall message?
We will convey the message by having detailed content that is not confusing by any means. This design will be easy to use to refrain from any frustration or confusion of the user. When a first-time user finds our site we want to leave a good impression. If that user is already confused the first time they visit our site then chances are they are looking at us thinking we already have poor communication skills and without good communication skills information is lost and students grades decline.
Identify stages of development (if appropriate) execute goals.
How will you measure the success of the redesigned site?
The success of the site will be measured by the amount of students that apply to the school. We will compare and contrast the old number of applicants with the new number of applicants and see if the new number of applicants is exceeding the old. This site will also have the capability of detecting how many visitors the site has on a day to day basis.
Competitive Positioning: How you are different from your competition and the factors that will make you a success.
How is your company or your web presence different from your competition?
This schools website is different from other schools websites because it shows more testimonials of post graduates. I think it would be good to not only show what they have achieved in school, but show where they are now achieving outside of school. This will prove to the viewers that they can achieve the same goals after college as well. I want to make the website different in a way that will allow all students to interact together on a live feed. kind of like face book, but on a much smaller scale for the purpose keeping their focus on the current topic.
What specifically sets your company apart from your competition?
It is smaller witch allows teachers to be more hyper-focused each and every individual student.
What areas of the current site are successful and why?
The navigation is good because it is not too complex.